What's a Mobile TV Platform
Understanding the Business Model
BIG DATA input and
The Future of TV
In the MOBILE TV industry “Big Data” plays a crucial role in helping to increase the size of the audience; to have a stronger relationship with the viewers; to improve the rating/engagement of every show; and to forge better partnerships with other brands and media influencers.
That’s why Big Data is the fuel of our business model; this allows us to optimize every step of the planning and production process to generate more revenue from digital platforms and more engagement with the audience.