The Salvation Army Miami | Commercial Photo Shoot
Art is your most inner feelings expressed in a creative way. If you are angry, you might splatter paint on a canvas and paint the scene how you saw it. But how can you use art in branding? Since Art is a creative expression we wanted to use it to communicate the 100 years of accomplishments of the Salvation Army Miami Area Command. Art has this inner rewarding sense that is like seeing a fine art piece exhibited in a gallery....
Nonprofit & Poetry, creative content creation to cultivate a new generation of donors
I’m really excited about this post, because I think it’s a perfect example of where we’re heading with creative content creation to cultivate the new generation of donors. Toms is doing such a great job illustrating how nonprofit content can...
How do colors affect your branding?
One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those...
Nonprofit’s top three content-related challenges
Producing engaging content Producing enough content Having sufficient budget to create content Content marketing is The Queen for Social Media engaging and interaction. However, it's absolutely too expensive to have a full staff in-house able to: -Search for trends -Create and produce Content - Promote content...
Why Small nonprofits are doing a better job online than big nonprofits?
There are exceptions but basically many small nonprofits have found a better way to: Tell Compelling Stories Online Drive Greater Social Impact to the Digital Word Convert passions into movements I believe every organization, aiming to drive more traffic to their websites, have struggled against the common issues of inconsistent and unqualified search results and lack of brand conversation among social networks. However, many small nonprofits, such as Charity Water, has penetrated into the online market by applying an intensive brand focus to their...
Restaurants: 12 Tips to boost their interaction in social networks
There is something about food that certainly invites to photograph and share our meals. Statistically almost 52% of people photograph their meals, (I’m guilty of charge) and 19% of them, share them via the web. This shows a tremendous trend that can be used positively by chef and restaurant owners. From a marketing standpoint, there are two ways you can "feed" your audience in order to achieve a greater interaction with your product or brand. The first way is through strategic...
How @Redcross and @Wharman changed the use of Social Media during a disaster
Early this month, I was observing how, after Katrina, the Red Cross developed a Community strategy to become “The Go-To Emergency Relief Agency” in Social Media. After Japan Relief Efforts they proofed them right. I'm not sure how many nonprofits and...
When is the best time to publish your content?
One of my goals as Content Marketing Consultant is ensuring that my client’s website is easy and intuitive. Creating a relevant content strategy empower not only the website but the cultivation process between my client and my client’s prospects. Heatmaps...
The renewal process of the American brand, Starbucks, on Japan
I gotta love this post! It combines one of my favorite brands, Starbucks; with one of my favorites marketing topics, brand identity.Starbucks recently opened in the city of Fukuoka in Japan, the store concept was created by Kengo Kuma ,...
QKies, cookies with edible QR code to send messages! Featuring @QR_QKies
In the past we have talked about the use of QR codes but this time I wasn't sure if I should list this post under Sugar High category or Social Media. Just in case I listed in both ;) Those intricate two-dimensional barcode, framed with the camera smartphone, provide access to multimedia content of the so-called Augmented Reality. The QR is winning everyday spaces, sometimes unusual, for commercial, editorial, advertising, fun, and so on. But there are those who have thought to...
Evertale, change the way you remember
I have heard about Evertale twice this week; so I decided to do some researches about it and here is what i found: This Android app automatically scrapbooks your life. The creators explain this very visually as you scroll down the page. Your path is marked on a map, and when you reach the bottom you’ll see a call to action, where you can leave your details. "Evertale is the self-writing scrapbook of your life. It allows you to relive all your...
Japanese Commercial for Touch Wood SH-08C Cell phone
Continuing with our Japaneses Inspiration I would love to show you this compelling commercial done by Drill Inc, a Japanese advertising agency, and it features a wooden ball rolling down the homemade marimba in the midst of Kyushu, Japan’s woodlands. This...
25 Animators + 5 months video editing + 3.5M Post-It Notes = {check it out}
Brazilian plastic footwear maker Melissa worked with 3M to create an amazing opening exhibit at their São Paulo flagship store, Galeria Melissa, using 350,000 colored Post-its. 30,000 of them had spontaneous messages of love written on them from local fans....
Have you heard about the TweetingSeat? Watch the Video
TweetingSeat is an interactive park bench which is designed to explore the potential for connecting digital and physical communities. The bench logs its usage by uploading images of its users and environment to a live Twitter feed, allowing people to...
Most Followed Google Plus Photographer’s Profiles
Scott Kelby: Photographer, author of "The Digital Photography Book" series & longtime Photoshop book author. Editor/Publisher of Photoshop User magazine, President of the National Assn. of Photoshop Professionals (NAPP) co-host of the live weekly photography talk show "The Grid." Co-host...
The art of communicating in any language | "Live the Language" Films
EF International Language Centers have released three new films in its much acclaimed "Live the language" travel promotion film series. Once again it's Stockholm based Camp David Film and a team led by director Gustav Johansson that are behind the creative work. In the films, available at http://www.ef.com/livethelanguage, director Gustav Johansson uses his unique way of storytelling to capture the stories of three different students who travel abroad to study with EF - in Los Angeles, Vancouver and Sydney. The films...
Checklist For #Hurricane #Irene First 24 hrs Social Media Response
During an Emergency and Disaster, the first 24 hours are critical in order to stablish the fundamental action steps in the social media sphere. The purpose of this Checklist is helping Emergency and Disaster Agencies/Nonprofits to effectively manage social media communications through clearly defined action steps in order to generate a fast Social Media Response during the first 24/48 hours when a disaster occurs. This is just a small part of the Social Media Plan for Emergency and Disaster intended to: • ...
Aprender a Influenciar en las #RedesSociales es mas importante que tratar de regularlas.
Please visit PuroMarketing and Check one of my recent Articles Published in this amazing Spanish Marketing Website. To read the English version click here "Hace poco fui invitada a participar en un “Task Force” que tenía como objetivo crear nuevas regulaciones...
